Automobile promotional activity summary

Summary of car promotional activities (5 articles)
The wonderful event has been successfully ended. I believe you must have a lot of worthwhile gains. At this time, the most critical activity summary can fall. The summary of the writing activity is sloppy. Below is the summary of the car promotional activity I collected and organized (5 articles), I hope to help everyone.

The automotive promotional activities summary 1 This event invites the customer XX group. Actually, it goes to the store XX group, sells 5 vehicles, and the transaction rate is%. The cost of the activity is element,
This in the good place in the event:
1. The atmosphere of this event is warm, using Guangxuan materials (banner, prize KT board, etc.) and hosting super levels to create a good atmosphere of activity atmosphere atmosphere Essence
. The network is fully publicized before and after the event. Before and after the event, posting and continuous pushing in mainstream media such as XXXX ensure sufficient media exposure.
3. Prepare to be fully prepared in advance. Due to the full coordination with relevant departments in advance, the production and installation and cold meals in various materials are in place in time, ensuring the development of the event on time.
4. The general host of the general on -site host has become the point of view on the day of the event. The humor and details at the scene played a role in helping the atmosphere of the event.
5. The marketing department improves rapidly. In the design of activity materials and the docking with advertising companies, such as the independent solution of the activity screen and multiple urging and strong requirements for XX advertisements, XX performance is more responsible and careful, and repeatedly put forward their own views. The improvement of the details of the activity plays a good supplement.
The place to improve during activities:
1. The details of the activity are not perfect. In the setting of the table, the setting of the Taiwan sign, because the number 4 appears in the seat number, some customers are unwilling to accept it. Although the activity process is not affected, such small problems will pay more attention to the future activities. In the details of the devil, only the details are in place can there be a perfect job.
2. Insufficient cost control. The budget expenditure of the event is about 30%of the sales profit. This event is not sold. Because the event is the end of the international auto show event, the cost of this event is nearly XXX yuan. Without promoting, it only plays a role in attracting public attention in publicity.
3. The confirmation of the material and process is not in place. In the early stage of the event, the active material table and process execution case shall be issued to the relevant departments in accordance with regulations. However, the confirmation of this work did not find the leader to sign to confirm in time. In future activities, the marketing department will strictly implement the activity process regulations.
The multi -process and details of this event are to be improved. Please lead the leaders to criticize.
The auto promotional activity summary 2 In order to promote car culture, enrich the cultural life of college students, promote the development of campus and social automotive culture, and create the style of auto people. Our department held the 3rd Auto Culture Festival. The event was valued by the leaders of the department. In fact, automotive culture is not only a beautiful car, but also has a deeper connotation.
Due to the lack of basic knowledge of automobiles, as a "car man", we have not properly understood the car culture. This activity is the second class of students who do not understand cars, know cars, know cars, love cars, and enrich the car majors of car majors through colorful activities. They provide a direct communication between the majority of car enthusiasts among college students. Places for opportunities and appreciation, popularize automotive culture, and evoke the attention of contemporary college students to the car industry of the motherland.
The opening ceremony of this event is located in the most luxurious place of our hospital -comprehensive building. This fully illustrates the attention of the leaders in the hospital. The activity lasted for a month, mainly centered on four activity sections.
The most important one is the training of volunteers and the production of the board. During the event, the professional teachers of the department made some training equipment, anatomy, and the main parts of the car conducted on -site display and functional introduction. The car enthusiast group introduced the working principle and the role of the main components to the teachers and students who came to watch. For this car culture festival event, our Youth Volunteer Association also cooperates, such as moving the table, chair and venue at the opening ceremony, the promotion of various activities.
The advantage of the activity of this automotive culture festival is: students are full of passion and proactive. It is reasonable and organized in a composition. Members of automotive organizations are intertwined and arranged reasonably, which is conducive to
while working, but also conducive to exchanges and cooperation. As the saying goes, there are disadvantages, and there are many problems and shortcomings in the event: the activities are not arranged in advance, and planning should be made in advance. The details must be considered comprehensive. Some members must be slack in the later stage of the event and cannot persist to the end.
The advantages of consolidating and promotion to continue this activity. The organizations of each organization always maintain contact and cooperative relationships at all times, learn and learn from each other to seek common development; strengthen the association's own construction, improve the ability and personal quality of directors and members; maintain excellent excellence; maintain excellence Style, adhere to the principles and concepts, develop and progress in each activity.
The summary here, I think everything has two sides. You do well in this area, so there must be some places you do not do enough, and you should correct and strengthen. The revolution has not been successful, and comrades need to work hard. We must keep up with the pace of the development of the college, actively do the various matters of the association, and continue to develop! Keep moving forward!
The automotive promotional activity summary 3. As China's number one micro -car manufacturer, XXX Co., Ltd. currently has an annual production capacity of 180,000 units, and the expansion of XXX is expected to reach 336,000 units by 20XX.
The products produced in the company include a total of 210 varieties of business vehicles, micro -van passenger cars, miniature dual -row trucks, and miniature single -row trucks. In December 20XX, XXX began to produce XXSPARK miniature cars, which is also the first car to produce XX brands in China.
XXX has a total of 400 sales stores and 400 after -sales service outlets densely distributed in 29 provinces and cities and autonomous regions across the country. In 20xx, XXX sold a total of 180,188 cars, an increase of 22.8%over last year. Through the popularity and reputation of XXX Automobile Co., Ltd. in China, the sales volume of automobiles has increased significantly over the years.
It today, with the unique new models to meet the needs of consumers at the right time, so that those who know how to live can better experience life, provide the best in the market, provide the best discounts, and become XXX Automobile Co., Ltd. The ideal and ambition. To make a micro -car, it requires reputation. XXX Automobile Co., Ltd. seized the opportunity to further publicize in the XX district during the XX period.
The purpose of activity:
1. In view of the characteristics of the micro -car market and target consumers pursue good reputation, powerful power, and good after -sales service, to meet the psychological needs of consumers.
2. The relaxed and fashionable psychology of people's longing, launch a new XXX of personality, fashion, and gorgeous XXX to allow consumers to experience the relaxed mood after work.
3. With the concept of XX small whirlwind "capable", a new product is launched -a single and double -row "small whirlwind" car to further improve the very space concept of the product.
4. By drawing the distance between consumers and cars, the brand image of XXX Automobile Co., Ltd.
The event:
1. For customers: pursue relaxed, fashionable, and taste consumption needs, experience the true meaning of life, and highlight the personality of personality.
2. For the company: understand consumer psychology, see market demand, establish confidence, create good achievements, and enhance the brand image.
3. For the industry: Do not underestimate the competition of other brands, recognize brand positioning and product functional value, and cannot be behind.
Comotizing promotion activities summary 4 20xx from July 31st to August 2nd. Tianyuan Mall of Hunan Foreign Economics College Tianyuan Mall "Cute Maternal and Baby Store", launched an offline promotion activity of "Machine Friends Network" environmental protection recycling theme. In these three days of activities, each member cooperated with each other and understood each other. In the entire activity, the overall is relatively smooth. There are many gratifying things, but there are some small problems. n. Leaders attach importance to the example
During this event, the leader not only always busy at the first scene, but also promoted in various places and released leaflets. Control the overall situation on the spot and form a good example, which has a great effect on the success of this event. In addition, in personnel deployment, logistics work, reasonable arrangements, time, place, and real -time life supply products are provided. The prerequisite and guarantee was provided.
. Personnel cooperation, Tongli cooperation
During the work, the members of each group were clearly divided into work, and they could take the initiative to do the arranged jobs, and between members can understand each other Good communication, discussing how to do better, and in the communication of customers, it can clearly express the theme of this event and the content of the event.
. The cooperation of the majority of participants
The success of this event is also the cooperation of the majority of participants. It can be able to cooperate patiently in the commentary and operation steps of the staff.
. Themes of environmental protection recycling
This mobile phones, "environmental protection", combined with the current public to protect the environment and protect the earth's environment.
The public popularity of our company's "Machine Friends Network" has been increased, and the environmental recovery of our "Machine Friends" to the general public has promoted the concept of "Machine Friends Network", protecting the earth, and doing its best.
But there are still some shortcomings in this event, for example:
1. The model of the film is incomplete, and some customers' mobile phones cannot make it film.
2. The density of personnel is not large enough, the traffic is insufficient
3. The activity does not have hard requirements: if the column must be paid to the customer, and then give the customer a certain benefit.
The auto promotional activity summary 5 XXX Automobile Club's exclusive "Feeling Passion, Experience Wild" XX Auto XXX self -driving tour activity ended smoothly and successfully. This activity form is novel and rich in content. It reflects the all -round love of XX car dealers for XX riders. It creates a warm, happy, and harmonious club service platform for XX riders. The core concept of "great life".
The enriches the extension of XX riders to have room for cars. With a new way of leisure activities, XX riders truly experience the happiness of "flying the body and mind and returning to nature", and feel the pride and happiness of having XX cars. I also felt the sincere gratitude return operation of all employees of XXX Automobile Sales Co., Ltd., as XX people, and established a solid emotional bond between XX riders and us, increasing the love degree and love of the XX car brand and Acknowledgment has established a good channel for the "word -of -mouth" marketing of the XX car brand in the potential consumer group. The event was carefully planned by the XXX Automobile Club, invested a lot of funds, and achieved the following gratifying results with the uniform efforts of all activity staff.
1. The execution plan of the activity is detailed and detailed, which effectively reduces the mistakes of the activity in the preparation process and the process of hosting, and accumulates rich experience and reference materials for similar activities in the future.
2. The creative and unique creativity of the activity caters to the majority of XX riders who eager to communicate, experience passion, and feel the desire of nature. The recognition and love of XX riders have laid a good foundation for the construction of the "word of mouth".
3. The vast XX riders are enthusiastic and actively participating in the event, and fully recognized the content and form of the event. A great situation of full efforts.
4. Each group of this event actively cooperates with each other, which is methodical, reflects the good teamwork spirit. Dusted in all aspects of the event, unity and cooperation showed the good spiritual style of Ravel.
5. Through the communication and communication in the event, the XX riders' loyalty and sense of belonging to the XX brand have been improved, and a new channel for "word of mouth" marketing has been established. The media friends who participated in this event felt the vigorous popularity of the XX car in the Daqing market, and gave a high degree of evaluation and affirmation. The reputation and promotion of the reputation in the XX region of XX car made a deep pavement. Essence
6. Through the complicated rural pavement and beach car skills during this event, the media and the majority of riders have a new understanding of the driving performance of XX cars. quality.
7. Through the unified formation of the XX cars participating in the event, the orderly command to the people along the way left the XX car's uniform lineup, bright color, fashion appearance, surging power, further interpreting the "XX car car Creating a value -for -money life is the core business philosophy of the people bought by the people. "
8. Through the unified planning and layout of the later publicity of the media and the information collection and arrangement of the potential customers, the potential customers' information is more effectively expanded, which has expanded the influence of the XX brand in the Daqing area and accelerated the XX car in The brand promotion in the Daqing area has effectively cracked down on competitors. In the XX region, we took the lead in lift the banner of cultural service marketing, fully possess market share, and increase sales performance.
It reviewing the entire activity, some of the shortcomings exposed in the active performance while counting results are also remarkable.
1. Due to the poor understanding of weather problems and some XX riders' eleven periods, the time for some XX riders can not be determined in a timely manner in time, and it is not set off in time according to the plan.
2. Because the XX riders participating in this event are not very familiar with each other, they have not set up a platform for XX riders to communicate in advance, resulting in the enthusiasm of some riders during the event period. Essence
3. Due to the lack of understanding of the on -site situation on the event, the area of ​​the meal was too small when the dining site was small, which could not achieve the warmth of the collective surrounding meal, which caused the interactive games during the dinner period to be unable to perform.
4. The end of the activities caused by some staff's greedy cups and good drinks are not specific, and the local scenes are chaotic.
It's serious and objective analysis summary of the above activities, you can clearly see the gratifying results and shortcomings achieved in this event.
In this "feels passion, experience wild" XX car Hu Jimo Mo Tao's self -driving tour, fully reflects the appeal of XXX Automobile Sales Co., Ltd. as a dealer in the XX region of XX Automobile. Carry out various forms of cultural service marketing, send a minor love for the majority of XX riders, bring the core concept of value life, truly possess market share with cultural service marketing, promote sales, and drive the significant increase in sales.
Fitally increase the popularity and reputation of the XX brand. Although there are some aspects in the launching activities to be improved, we are determined to make up for all the friends who buy XX cars and the friends who will buy in the future to create a better and more complete online service platform, create more and more value -for -money Cultural living space, more powerful implementation of the strategic guiding ideology of the XX Group's "service supreme, network victory, and creating brilliant", so that XX cars are deep on this land, and the fruit is fruitful.
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